You probably noticed the cow in Ex Day's visual identity. It's not there by chance — it carries a strong symbol of purpose, connection with the holding company and values ​​that we believe in.

The cow represents, above all, simplicity, productivity and continuous delivery — exactly how technology should be: something that works in your favor, constantly, reliably and without complications.

It also carries a direct meaning with the holding company Black Reem, of which Ex Day is a part. In the group's culture, the cow symbolizes the strength that comes from the base, the care with every detail and the continuous return of value. Just as a cow feeds, sustains and generates value over time, Ex Day has this role within the ecosystem: generating accessible technological solutions that directly impact people's routines.

In addition, the playful touch of the cow brings the brand closer to people, humanizing the relationship with technology and making the environment lighter, friendlier and more original — always keeping innovation at the center.

Ex Day is not just about products, but about transforming habits. And the fundraiser is our way of reminding you that even the most advanced technology can — and should — be simple, useful and close to you.